Williams Trading upgrades Crocs stock rating on margin outlook

Published 04/08/2026, 10:48 AM
Williams Trading upgrades Crocs stock rating on margin outlook

Investing.com - Williams Trading upgraded Crocs (NASDAQ:CROX) to Buy from Hold on Wednesday and raised its price target to $116 from $84. The stock currently trades at $95.98, positioning it well below the analyst’s new target.

The firm now expects Crocs’ fiscal 2026 U.S. revenue to decrease 5.8% compared with its prior expectation of a 7.5% decline.

Williams Trading expects fiscal 2026 gross margin to beat guidance due to lower tariffs and better than expected reception to changes being made within the Crocs and HEYDUDE brands. The firm’s revised fiscal 2026 estimates reflect a 54 basis point gross margin improvement.

Crocs’ fiscal 2026 guidance calls for a slight gross margin improvement.

The analyst raised estimates for the footwear company alongside the rating upgrade. This aligns with broader analyst sentiment, as an InvestingPro tip reveals that 7 analysts have revised their earnings upwards for the upcoming period. According to InvestingPro’s Fair Value analysis, the stock appears undervalued at current levels, with analyst targets ranging from $81 to $130. For deeper insights, investors can access Crocs’ comprehensive Pro Research Report, available for this and 1,400+ other US equities.

In other recent news, Crocs has been in the spotlight with several analyst firms weighing in on its stock. Needham raised its price target for Crocs to $118, maintaining a Buy rating, following the company’s impressive fourth-quarter results. Revenue declined only 3%, beating the company’s guidance of an 8% drop, while earnings per share reached $2.29, surpassing the expected range of $1.82 to $1.92. Meanwhile, Williams Trading downgraded Crocs from Hold to Sell, citing concerns over weak demand for Crocs and HEYDUDE brands in the U.S. market, although the firm raised its price target to $84 from $75. Additionally, Williams Trading had previously upgraded Crocs to Hold from Sell, mentioning that fiscal 2026 guidance is heavily weighted toward the latter half of the year. BTIG initiated coverage on Crocs with a Neutral rating, expressing uncertainty about the timing of a brand turnaround in North America. Stifel reiterated its Hold rating on Crocs, setting a price target of $99 and discussing key themes and brand drivers for 2026. These developments indicate varied perspectives on Crocs’ future performance among analysts.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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