Roku CEO Wood sells $5m in shares

Published 04/14/2026, 06:21 PM
Roku CEO Wood sells $5m in shares

Roku, INC (NASDAQ:ROKU) CEO Anthony J. Wood, through the Wood 2017 Revocable Trust, sold 48,250 shares of Class A Common Stock on April 10, 2026, for approximately $5,043,844. The sales were executed in multiple transactions with prices ranging from $98.44 to $102.6 per share. The stock has since risen to $106.53, reflecting a remarkable 79% gain over the past year. According to InvestingPro analysis, Roku remains undervalued relative to its Fair Value, landing it on the platform’s Most Undervalued list.

The sales were executed under Mr. Wood’s 10b5-1 Plan. On the same day, Mr. Wood also converted 50,000 shares of Class B Common Stock into Class A Common Stock.

In other recent news, Roku announced an update to its financial reporting structure, which will be reflected in the upcoming quarterly results. The company will divide its current "Platform" segment into two new segments: "Advertising" and "Subscriptions." This change will be evident in the financial results for the quarter ending March 31, 2026. Meanwhile, Baird raised its price target for Roku to $120, maintaining an Outperform rating, citing the company’s strong execution. Citizens also reiterated a Market Outperform rating with a $160 price target, highlighting Roku’s significant reach in U.S. broadband households and streaming hours. Additionally, Piper Sandler reiterated an Overweight rating with a price target of $140, noting expected new revenue and margin disclosures. On a different note, Roku and Hisense are under investigation by the U.S. International Trade Commission for alleged patent violations related to display devices. This investigation follows a petition by InnoTV Labs LLC, alleging patent infringements by devices imported by Roku and other companies.

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