- Investing.com
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
Analyst Optimism | Analysts project continued revenue growth, with price targets ranging from $46 to $60, reflecting confidence in PROG's business model |
Expanding Horizons | Explore PROG's strategic retail partnerships, including a new alliance with American Signature, driving future growth and market expansion |
Financial Strength | Discover PROG's robust financial health, with strong profitability metrics and an attractive free cash flow yield of 7% |
Lease-to-Own Leade | PROG Holdings dominates the lease-to-own market, showcasing resilience and growth potential despite challenging economic conditions |

Metrics to compare | PRG | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipPRGPeersSector | |
|---|---|---|---|---|
P/E Ratio | 9.7x | 32.5x | 9.9x | |
PEG Ratio | −0.47 | 0.31 | 0.03 | |
Price / Book | 1.6x | 3.7x | 1.0x | |
Price / LTM Sales | 0.5x | 2.5x | 2.9x | |
Upside (Analyst Target) | 39.2% | 22.4% | 14.0% | |
Fair Value Upside | Unlock | 0.3% | 1.0% | Unlock |