- Investing.com
Affirm Holdings, Inc. operates payment network in the United States, Canada, and internationally. Its platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The company’s commerce platform, agreements with originating banks, and capital markets partners enables consumers to pay for a purchase over time. It has active merchants covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies with an omni-channel presence. The company’s merchants represent a range of industries, including sporting goods and outdoors, home and lifestyle, travel and ticketing, electronics, fashion and beauty, equipment and auto, and general merchandise. Affirm Holdings, Inc. was founded in 2012 and is headquartered in San Francisco, California.
Analyst Optimism | Learn about analyst perspectives on Affirm, with price targets ranging from $45 to $108, reflecting varied views on the company's profitability and growth potential |
Growth Amid Challenges | Delve into Affirm's expansion strategies, including international growth and new product development, while navigating intensifying competition and regulatory scrutiny |
Apple Pay Synergy | Explore how Affirm's integration with Apple Pay could revolutionize in-store BNPL options, potentially capturing a significant share of the vast digital wallet market |
BNPL Powerhouse | Affirm's strong market position in Buy Now, Pay Later services, with impressive GMV growth and strategic partnerships, positions it as a leader in fintech innovation |

Metrics to compare | AFRM | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipAFRMPeersSector | |
|---|---|---|---|---|
P/E Ratio | 70.4x | 47.5x | 9.9x | |
PEG Ratio | 0.30 | 0.07 | 0.03 | |
Price / Book | 5.6x | 3.3x | 1.0x | |
Price / LTM Sales | 5.4x | 2.3x | 2.9x | |
Upside (Analyst Target) | 38.6% | 30.0% | 14.5% | |
Fair Value Upside | Unlock | 7.2% | 1.7% | Unlock |